Sharjah Economic Development Department “SEDD” organized the third electronic exhibition to support national sectors, entrepreneurs and owners of “Eitimad” domestic licenses. The exhibition was held in order to enhance the role of the Department in the field of E‑marketing and with the aim of providing an incubating and stimulating investment environment for them.

The organization of this exhibition comes as a part of a series of electronic exhibitions that are held to open new opportunities to people. Also, they come in line with the new changes and challenges faced in the environment and help to revitalize exhibition organizing sector thus to support the national sectors. Therefore, it all fall within SEDD’s strategic objectives to contribute to planning and leading the comprehensive economic development in the emirate of Sharjah.

Commenting on that, Ahmed bin Saed Al Suwaidi, Deputy Director of Commercial Affairs Department at SEDD, confirmed that supporting the national sector and commercial projects for entrepreneurs and the domestic sector comes within the Department’s strategic plans, which are based on economic development and the development of sectors and procedures to highlight and support them. Likely, he pointed out that organizing this exhibition is a pioneering step to activate the contribution of this sector to the economic return of the Emirate. It also helps to provide opportunities for small and medium business owners from among the citizens to display their products to raise the commercial level of their activities, and encourage local investment to reach the prospects of success and sustainability thus to improve Sharjah’s economy.

Furthermore, bin Saed added that SEDD continues to focus on the sectors of national projects and entrepreneurship in the Emirate of Sharjah in accordance with the strategic objectives set. In addition, he stressed that the Department is working to empower male and female citizens who own projects and SMEs, to achieve success in national entrepreneurship in the country in all economic sectors. Likewise, he clarified that the main purpose of holding this exhibition and other marketing exhibitions is to promote their products and services, help in marketing them, encourage them to continue and achieve sustainability for their projects and introduce them to the public. Moreover, He explained that despite the current circumstances that affected the organization and establishment of this kind of annual exhibitions at the global level, which includes a large number of attendees in one place, SEDD emphasizes continuing to create communication between exhibitors and the public through virtual meetings.

It is worth mentioning that this exhibition provides an opportunity to experiment with promotion and electronic sales. This gradually enhances entrepreneurs’ confidence, experiences and convictions in the digital transformation of their business. Such thing helps to keep in pace with business now and in the future, noting that the success of this experiment will serve as the motivation and launch for the development of a new business sector, which is the establishment of digital trade fair. Therefore, public can visit the exhibition via the approval license page @EITIMAD_Sedd on social media to view the exhibits and shop.